Frequently asked questions

We start with a conversation, about an hour, where you lay out where things stand. Then one workshop to gather everything relevant and work through open questions, including what you want to understand better yourself. I take all of that, sort it, analyse it, and prioritise. In a second workshop, I walk you through the results and hand you the tools to keep going on your own.

The process itself stays the same for everyone. I won't pretend lead generation is some secret formula. What's tailored is what you learn along the way: the tools, the questions, the knowledge, matched to your industry and where you're at. That's where my background in branding, market positioning, digital marketing, strategy and execution pays off for you.

It depends on the size of your business, the scope of what you're dealing with, and what you actually want out of it. I put together a quote, scaled to your budget, so we can talk specifics from there. What matters to me is that you leave with something that actually helps, the size of it is what we figure out together.

Not unless you want to be. My goal was never to string you along, it's to get you self-reliant. That said, I'm still around for sparring whenever it's useful: finding the right agency at the right budget and size, hiring someone based on your values and business goals, judging an offer you got for video, social media, or a website, or figuring out how to scale. I take real satisfaction in seeing people succeed on their own, that doesn't mean the door closes.

My service can sit on top of what you already have. It gives your current setup direction and puts you back in the driver's seat: does Google Ads run under your account? Do you own the data, or would you have to start from zero the moment you leave your current provider? I can also help find or brief a specialist if that's what's needed. Either way, the goal stays the same: you end up self-reliant, not dependent.

Yes, that's something I make sure you get: a performance report, not just a rundown of what got done. It shows what's working, what isn't, and what makes sense next. And you'll actually understand it, you'll always know where your money goes and why, no jargon you need a translator for.